Become a Likeable Brand.

Let's face it, everybody wants to be liked. Today's brands are about likeability. Marketing solutions need to deliver appeal and put you with the popular crowd, but also bring home the bacon at the end of the day.

It's one thing to be liked, but will this turn leads into clients and turn clients into long-term advocates for your business, driving ROI?

Your branding and marketing must deliver value and respond to your customers. Whether you are an entrepreneur, corporate, non-profit, retail or consultant company, social media gives you a voice to speak and be heard.

The global recession has launched the social media revolution and if you are not participating, you may be losing out on some great face time.

Take a look at these astounding statistics:

There are more than 3.5 billion pieces of content shared each week on Facebook.
70% of bloggers are organically talking about brands on their Facebook blog.
At the current rate, Twitter will process almost 10 billion tweets in a single year.
The average number of tweets per hour is around 1.3 million.

15% bloggers spend 10 or more hours each week blogging, according to Technorati. And, this statistic is growing.

Source: Econsultancy, January, 2010

Listen. Observe. Participate.

It can be overwhelming to decide which blog platform, social networks and blog communities are best for you. It's more than simply Facebook and Twitter. Lack of understanding, minimal resources...and time...are the largest obstacles for starting a social media campaign .

The process of listening and observing in social media conversations will reveal the cultures of the specific communities you may wish to engage and help you understand the basics.

It's time to join the conversation.

See the Top 21 rules of social engagement.