Conversational Marketing and the Social Scene.

Web Strategy

Having a solid website is the foundation to success. Your site should be the baseline of where your customers get news about your company, products and services.

Internet Marketing Strategy

A combination of short and long term strategies will help boost traffic to your website. Your website promotion plan can be comprised of search engine marketing and SEO, email marketing, pay-per-click advertising (PPC), press releases and other marketing activities.

Social Media Strategy

Leveraging networks and relationships with open feedback using social media includes setting up a main blog platform (Wordpress, for example), joining social networks like Facebook and Twitter, or niche networks like Linkedin and Ning, among others. You can find or contribute content specific to your industry with crowdsourced sites, like Newsvine, Digg and Reddit.

It's through meaningful engagement and the introduction of useful content in the right channels that will help you influence your audience and earn ongoing relevance.

Be a Thought Leader.

Lacewing Communications educates on the value of becoming a thought leader in your marketplace and industry.

Becoming a likeable thought leader requires different, customized approaches for your online reputation management. Lacewing will help to shape positive perceptions and foster engagement, and to create a likeable brand online and in print.

Most importantly, we center on what is manageable for start-up and small companies with a focused strategy using best practices in communications and in your industry. In short, we don't have you tweeting about what you had for lunch, unless you're a restaurant and want to market the daily special!

Lacewing Communications focuses on practical, manageable social media campaigns, assisting with editorial content management and campaign coordination. Ask about our summer special!